Video Spot: Explore Minnesota Nice

The scene starts with an elementary class settling in, students trickling in and taking their seats.

Bells rings and teacher claps her hands

Teacher: Alright class! Hope your winter vacations were fun and recharging. Let’s start off class by sharing our vacations!

One by one, each child shares their winter vacation experience, all tanned and proudly flaunting their souvenirs

The camera finally reaches one boy, pale as ever and souvenir-less

He begins sharing his winter vacation happenings in Minnesota, excitedly gesturing with every word paired with a vowel-dragging accent

Camera pans to other students, befuddled by his accented anecdotes of snowmen, ice castles, and more

Cut to hours later, camera pans to the same boy exiting class, nearly bumping into another child. The accent-afflicted boy goes on to say

Boy: Ope, sorry about that. You go first.

His friends in line look to one another in confusion as to why their friend was speaking in this strange tongue

Scene cuts to the boy and his friends at the boy’s house. The friends are heading out, anxiously waiting by the door as their friend chatters away, every word accentuated with those cursed long vowels in his Midwestern goodbye. The friends look at each other determinedly, nodding to one another before cutting their friend off, saying their farewells, and leaving.

The boy hurriedly sticks his head out the door, exclaiming in his accent

Boy: Get home safe now, okay? I’ll see you guys tomorrow!

Scene cuts again to the boy and his friends walking up to school. The boy holds the door for all his friends and other students. The boy’s friends wait for him, holding the door for him once everyone's through. The boy smiles at his friends, claps them on the shoulders, and states:

Boy: Much thanks!

The friends smile back and walk with the boy to class, seemingly stepping across the threshold of the hallway into class.

Suddenly the class isn’t a class, but it’s a stage and all the boy’s classmates and friends are sitting in the audience cheering him on

Announcer: And the Nobel Peace Prize goes to Scott Smith for his persevering and inspirational kindness

The boy walks confidently across the stage up to the announcer and states:

Boy: Much thanks to everyone who supported me and shout out to the state of Minnesota, or should I say Minne-SNOW-ta

The boy chuckles as the crowd goes silent, crickets chirping. The boy chuckles awkwardly, before continuing his thanks with those cursed dragged out vowels

Boy: Anyways, much thanks!

Crowd goes on to cheer, screen slowly increasing in brightness until it glows white, the following copy written on the screen along with a Announcer Voice Over

Copy and AVO: “Explore what Minnesota Nice really means. Explore Minnesota.”